I began my marketing career with McCann Erickson over 20 years ago. After 3 years working across a broad range of consumer and business sectors, I moved to a specialist hi-tech marketing communications agency based in Staffordshire.
During my agency life I specialised in the analysis, planning and purchase of substantial pan-European media campaigns, working on behalf of well known business2business and business2consumer electronic and IT brands.
With a growing family restricting my freedom to travel, I made the leap from agency side to client side in 1998 and took a business development role with a then recently established, now very successful, chartered accountancy practice, before joining Knights in 2001.
Here I am involved in the planning and implementation of all aspects of the firm’s marketing communications programme.
I am a member of the Professional Marketing Forum, a regionally-based members’ association for marketers working in professional service firms.
When time is all my own, I will either be sailing along a canal looking for an overnight mooring outside a friendly hostelry or disappearing to Dorset to nurture my relationship with my beach fishing rod (if you can't beat them, join them). There must be more than one sea bass in the English Channel!?